Pharmacy Contraception Service: Bus Advert Campaign

At the request of Community Pharmacy Arden and Community Pharmacy Hereford & Worcestershire, Central Health Solutions (CHS) launched a targeted bus advertising campaign for the NHS Community Pharmacy Contraception Service from June 9 to July 6, 2025. The campaign strategically placed high-visibility adverts in key high-density areas, ensuring maximum exposure and effectively raising awareness of the service. Bus advertising was the perfect medium, seamlessly integrating the contraception service into people’s everyday lives and highlighting its accessibility through local pharmacies.

With 40 buses deployed in Coventry & Warwickshire, the campaign reached over 277,000 individuals. This resulted in 65% coverage and over 1 milion impacts. In total, the campaign generated over 1.4 million impacts across Coventry & Warwickshire and Herefordshire & Worcestershire combined, effectively reinforcing the message that contraception services are easily accessible to the public.

This initiative successfully positioned the NHS Contraception Service as an accessible, everyday healthcare option, reinforcing its presence in local communities and pharmacies. The widespread visibility of the campaign ensured that the message reached a diverse, engaged audience, further cementing the role of pharmacies as trusted healthcare providers and making the service feel like a natural part of everyday healthcare.