NHS App Campaign January 2026
The 2026 NHS App campaign is part of a major, nationwide effort by NHS England to pivot towards a “digital-first” model of care, aiming to make the app the primary “front door” to services. A new national campaign launched in January 2026 aims to boost adoption, increasing awareness of the app’s functionality and driving knowledge of its key benefits.
Public libraries are playing a key role in the 2026 NHS App campaign by acting as local, trusted hubs to help citizens—particularly those facing digital exclusion—access online health services. As part of a partnership with the National Health Literacy Partnership, over 1,400 libraries across England are providing in-person support to boost NHS App adoption.
Visit the NHS App Resource Centre for various promotional materials here and here.
Campaign start date: 19 January 2026
Campaign end date: 31 March 2026
Pharmacies can support the NHS App Campaign the following ways:
- Brief team – ensure all staff are aware of the campaign and the NHSApp and its functions. The NHS App
- If your team identify when patients could benefit from additional digital support rather than struggling alone, colleagues should know which libraries locally offer digital skills sessions and have their contact details readily available NHS App Toolkit
- Print simple leaflets and posters to explain what digital help is available at local libraries, including drop-in sessions and one-to-one support. Include library opening hours, contact numbers, and what patients should bring with them. NHS App Resources
- Promote the library app support on your website and via social media. More information here: The NHS App for libraries
- Share the NHSApp Ambassadors programme details with staff. All they need is an NHS email address and they’ll get regular updates on the NHSApp and peer support from Ambassadors across the country. More information here: Become an NHS App ambassador
